User Research
The goal of this project is to design an app that provides a best user experience for working professionals.
This app will help users to customize their own burgers & sandwiches and also help them to control the amount of different ingredients in their burgers & sandwiches.
Research Problem
1 - Working professionals find it hard to customize their own burgers and sandwiches from their favorite restaurants.
2 - Customers are also unable to control the amount of ingredient in their burgers.
Research Goal
My goal is to design an app that provides a best user experience for working professionals so that they can customize their own burgers and sandwiches with ease.
I also want my customers to be able to control the amount of different ingredients in their burgers and sandwiches.
Research Summary
I conducted a user research to learn & understand how this onFleek burger and sandwiches app helps users to customize their own burgers and sandwiches with ease.
For this purpose I conducted an unmoderated usability study with five Toronto based working professionals. Each of the session lasted for about 30 minutes.
All the participants found the app quite easy to use and most participants wanted an quick & easy way to start customizing their burgers. I updated my hi fi design based on that research insights.
Research Questions
1 - How long does it take for users to customize their own burgers?
2 - What are the most common reasons that users customize their own burgers?
3 - How does the convenience of burger customization through this app compare to other apps?
Research Methodology
I decided to conduct a research to learn users behaviors and perspective on how they customize their burgers.
For this purpose I used unmoderated usability study with 5 Toronto base working professionals. Participants were asked a pre defined list of questions followed by a short questionnaire to gather their experience.
Participants experiences were carefully observed and I took notes in a spread sheet for each participant. This note taking step helped me organized their experience at one place which later came in handy for analyzing the results.
Research Insights
Paint Points common across most participants
1 - For most users it was not clear how to
start customizing their burgers from home screen.
2 - For most participants checking out their
burgers was not quick & easy. There should be a check out button beside preview.
3 - Participants wanted to have a “save customization details” as their favorite burgers to avoid adding details each time they buy the same burger
User Persona
Created a couple of user persona's whose goals and characteristics represent the needs of a larger group of users.
"There's no substitute for personally watching and listening to real people" Larry Page
Problem Statement
Robert is a software developer
who needs to customize his own burger with multiple types of buns, different sizes of patties, and other condiments
because the restaurant he likes to eat from, does not offer any customization option.
empathizing & understanding user
Empathy maps
empathize with users
User Problems
Persona & Story
learn their perspectives
User Journey
Map
define their
needs & problems
to create a better user experience
Low Fidelity Paper and Digital
Wireframes
Paper Wireframe
Since my goal is to design an app that provides a best experience for working professionals to customize their own burgers.
I came up with 5 different versions of the same screen. All of them have 1 thing in common that is a highlighted customize button front and center.
Version 1
Version 3
Version 2
Version 4
Iteration
I conducted two unmoderated usability studies to learn & understand user points. I improved the design based on the research insights from the study.
Customize Button
For most users
it was not clear how to
start customizing their
burgers from home screen
Check out
For most participants
checking out their
burgers was not quick & easy. There should be a check out button beside preview
Favorite Button
Participants wanted to have a “save customization details” as their favorite burgers to avoid adding details each time they buy the same burger
Final Mockup
